Facebook Digital Marketing Associate 100-101

Exam Code: 100-101

Exam Name: Meta Certified Digital Marketing Associate

Updated: Oct 09, 2026

Q & A: 85 Questions and Answers

100-101 Free Demo download:

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About Facebook 100-101 Exam

Facebook 100-101 Exam Syllabus Topics:

Topic	Details
Topic 1	Communicate the value proposition of the Meta family of apps and services for businesses Identify campaign results through ads reporting
Topic 2	Identify the steps to establish a business presence on Facebook and Instagram Given a scenario, determine the appropriate ad formats
Topic 3	Determine the relationship between budget and estimated results Explain the process to set up an ad account
Topic 4	Identify the different Products that make up the Meta family of apps and services Communicate the value of the Meta Pixel
Topic 5	Identify settings available at the campaign, ad set, and ad level Identify the difference between an ad and a page post

Reference: https://www.facebook.com/business/learn/certification/exams/100-101-exam#

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