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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Integration and Interact Connect | - API and event integrations - Connect jobs and XML/CSV imports |
| Reporting | - Insight reports - Live and distributable reporting URLs |
| Account Administration | - User roles and security settings - Account management tasks |
| Initial Configuration and Deliverability | - Deliverability best practices - Account setup and IP warm-up |
| Campaigns and Forms | - Email/SMS campaign configuration - Link tracking and conversion tracking |
| Responsys Data Model | - Data structures and key fields - Profile lists and supplemental tables |
| Creating and Managing Content | - Content Library and document management - RPL personalization language basics |
| Programs and Multi-Channel Campaigns | - Program Designer and logic - Timers, performance switches, multi-channel orchestration |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
1. Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). Youcreated the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display
"undefined".
What is the reason for the failure?
A) You should have created a corresponding filter for each rule set to be used to identify the segment group.
B) You did not declare the fields used to define the segmentgroups in the Data section of the campaign workbook.
C) You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed bythe segment criteria before launching the campaign.
D) You don't have the segment group feature enabled in the Account Administration settings.
2. You are working on a campaign to collect responses for 45 days.
How should you ensure that it closes 45 days after launch?
A) Create a calendar reminder and manually close the campaign.
B) In the Campaign Workbook's Launch Options, configure 45 days for Auto-Close after launch.
C) In ManageCampaigns, select 45 days for the end element.
D) In the Program Designer, configure 45 days for Auto-Close after launch.
3. Your new Responsys customer wants to begin sending email campaigns.
Which three practices should they employee for their IP address warm-up process? (Choosethree.)
A) Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.
B) Send carefully planned content to highly engaged recipients.
C) Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.
D) Minimize complaints and bounces to establish a good reputation with each ISP.
E) Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged subscribers.
4. You are tasked with creating a new campaign using Email Message Designer and RPL. You developed HTML and RPL code.
What are the next steps to create a campaign using the code as a base for the campaign in Responsys?
A) Navigate to Campaign > CreateEmail Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
B) Navigate to Campaign > Create Classic Email Campaign. Enter the campaign name and information.
Then, paste the code into EMD and validate.
C) Navigate to Campaign > Create Mobile SMS Campaign. Enterthe campaign name and information.
Then, paste the code into EMD and validate.
D) Navigate to Campaign > EMD Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
5. You are creating an email campaign and you have a spreadsheet of contact email addresses and profile data that the campaign should be sent to for testing purposes.
How should you input this information into Responsys?
A) In the Campaign workbook, select the Proofing Import Wizard button. Import the spreadsheet and ensure that it is convertedto a comma-delimited file before importing it.
B) In the Manage List screen, ensure the list for the campaign is selected and then select the Seed Groups tab. Create a Seed Group list with the contact information from the spreadsheet.
C) Using Program, create a Proof List import job. The spreadsheet will need to be converted to a comma-delimited le to import.
D) Using Connect, create a Seed Group import job. The spreadsheet will need to be converted to a comma-delimited file before importing it.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: C | Question # 3 Answer: B,C,D | Question # 4 Answer: D | Question # 5 Answer: D |


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