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Facebook 410-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Campaign Planning | - Fundamentals of Facebook media buying - Audience targeting strategies - Align campaigns to business goals |
| Topic 2: Measurement and Reporting | - Key performance indicators and insights - Performance reporting tools - Optimization recommendations based on metrics |
| Topic 3: Campaign Optimization | - Budget management and scheduling - Bid strategies and delivery optimization - Placements and Advantage + configurations |
| Topic 4: Campaign Setup & Implementation | - Pixel, SDK and offline conversions setup - Campaign structure and objectives - Ads Manager configuration |
Facebook Certified media buying professional Sample Questions:
Question #1
You talk with your client and realize you need to automate the integration of offline events to properly measure the conversions.
What options do you have to automate the sales at the store with Facebook campaigns?
Select all that apply.
Choose ALL answers that apply.
A. Use a Point Of Sale provider to integrate offline conversions.
B. Use website conversions to integrate with offline conversions.
C. Collaborate with another Facebook Marketing Partner in order to measure offline conversions.
D. Integrate your CRM system with your offline conversions.
E. Use digital receipts instead of printed receipts to enable offline conversions.
Question #2
A car dealership wants you to promote specific cars that have not been doing well.
Sales are down and they would like for you to promote a video showing the dealership, benefits and several cars to maximize reach of people living close to the area.
Your client would also like for you to create a lead ad from the people who've seen the video.
What kind of audiences do you need in order to achieve your client's request?
Choose only ONE best answer.
A. A lookalike audience + an engagment audience
B. A core audience + a lookalike audience.
C. A core audience + a website audience
D. A core audience + an engagement audience
E. A lookalike audience + a website audience
Question #3
What determines the "Total Value" of your ads?
Choose only ONE best answer.
A. Optimizing Consumer Experience and Maximizing User Value.
B. Maximizing advertiser value and estimated action rates.
C. Maximizing Consumer Experience and Advertiser Bid.
D. Maximizing Advertiser Value and Optimizing Consumer Experience.
Question #4
You would like to optimize a 10 second long video creative for a new product. They video has the brand mentioned early on the video and your client wants you to optimize for CPVC.
Which objective should you select in your campaign?
Choose only ONE best answer.
A. Reach objective
B. Video Completion Objective
C. Brand Awareness Objective
D. Video Views Objective
E. Video Engagement
Question #5
After 6 weeks of running campaigns, you've spent exactly $11,958 total. You go to your data and realize that you've sold 64 smartwatches.
The mobile app works on a freemium model, where you can pay $0.99 a month for increased functionalities.
From the 64 people that bought the smartwatch, 50% are paying the monthly fee.
On average people pay the monthly fee for 12 months.
What is the ROAS for this campaign so far?
Choose only ONE best answer.
A. $4,042
B. $3,500
C. $3,042
D. $4,422.16
Solutions:
| Question #1 Correct Answer: A,C,D,E | Question #2 Correct Answer: D | Question #3 Correct Answer: D | Question #4 Correct Answer: D | Question #5 Correct Answer: D |


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