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Salesforce AP-215 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Dashboards and Visualization | 15% | - Chart types and usage - KPI and metric display - Dashboard design and layout |
| Topic 2: Data Quality and Cleansing | 7% | - Validation rules - Error handling and correction - Duplicate management |
| Topic 3: Data Mapping and Modeling | 5% | - Source of truth configuration - Dimensions and measures - Data structure and relationships |
| Topic 4: General Functionalities | 13% | - Navigation and interface - Core platform capabilities - Basic concepts and terminology |
| Topic 5: Data Integration and Ingestion | 12% | - API and file-based import - Refresh schedules and data flow - Data streams and connectors |
| Topic 6: Datasets and Data Views | 10% | - View configuration and sharing - Filtering and segmentation - Dataset creation and management |
| Topic 7: Data Harmonization | 3% | - Pros and cons of harmonization approaches - Cross-source alignment - Standardization methods |
| Topic 8: Calculated Fields and Functions | 5% | - VLOOKUP and FUZZYVLOOKUP - Extract and transformation formulas - Custom calculations |
| Topic 9: Reporting and Analytics | 12% | - Attribution models - Report creation and scheduling - Insight generation and interpretation |
| Topic 10: Overarching Entities | 3% | - Structure and configuration - Use cases and application scenarios |
| Topic 11: Automation and Workflow | 5% | - Workflow setup - Automated distribution |
| Topic 12: Data Permissions and Governance | 5% | - User access and roles - Data update controls - Parent-child data setups |
| Topic 13: Performance and Troubleshooting | 5% | - Common issues and fixes - Monitoring and optimization |
Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:
1. A client would like to integrate the following two sources:
Google Campaign Manager:
IAS:
After configuring a Parent-Child relationship between the files, which query should an implementation engineer run in order to QA the setup?
A) Media Buy Type, Analyzed Impressions
B) Media Buy Type, Media Buy Name, Impressions, Analyzed Impressions
C) Media Buy Name, Impressions
D) Creative Name, Impressions, Analyzed Impressions
2. A client provides the following three files:
File A:
File B:
File C:
File A was uploaded using the Ads data stream type.
The client would like to create this view (data from Files B & C) in Datorama:
Which proposed solution would cause a false connection between the two files?
A) VLOOKUP in Data Stream C. Vlookup will return "MB Name"
B) Custom classification
C) Data Classification
D) VLOOKUP in Data Stream B. Vlookup will return "Day" and "Installs"
3. A client has integrated the following files:
File A:
File B:
The client would like to link the two files in order to view the two KPIs ('Tasks Completed' and 'Tasks Assigned) alongside 'Employee Name' and/or
'Squad'.
The client set the following properties:
+ File A is set as the Parent data stream
* Both files were uploaded to a generic data stream type.
* Override Media Buy Hierarchies is checked for file A.
* The 'Data Updates Permissions' set for file B is 'Update Attributes and Hierarchy'.
When filtering on the entire date range (1-30/8), and querying employee ID, Name and Squad with the two measurements - what will the result look like?
A) 
B) 
C) 
D) 
4. A client's data consists of three data sources - Facebook Ads, LinkedIn Ads and Google Campaign Manager.
Notes:
* The client is planning on adding an additional 100 Facebook Ads data streams and 50 more LinkedIn Ads data streams.
* The final volume of data in the workspace will be 5M rows
* Each data source has a naming convention and it can be assumed that any additional profile (i.e. Data Stream) from one of these sources will follow the same naming convention.
The client provided the following sample files:
Facebook Ads:
The client would like to create a new harmonization field named "Market," which will only be coming from Facebook Ads and LinkedIn Ads. The logic for
"Market" is the following:
IF Media Buy Type is equal to "TypeB" or "TypeC" or "TypeD"
Return 'Europe'
ELSE
Return 'Rest Of The World'
In order to create the harmonization field Market, the client considers using either Mapping Formula, Calculated Dimension, VLOOKUP or Patterns.
Considering maintenance and scalability, which option is recommended?
A) Patterns
B) Calculated Dimension
C) vLookuP
D) Mapping Formulas
5. Which three statements accurately describe the different data stream types in Marketing Cloud intelligence?
A) All data stream types consist of at least one entity
B) Every data stream type includes the Medio Buy entity
C) All data stream types share at least one mutual measurement
D) Each data stream type has Its own main entity
E) Each data stream type has its own set of measurements
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: D | Question # 3 Answer: B | Question # 4 Answer: A | Question # 5 Answer: A,D,E |
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