PDF VersionOracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials 1Z0-477 Exam
Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials 1Z0-477 Exam is related to Oracle Responses Marketing Platform Cloud Service 2017 Certified Implementation Specialist. This exam validates the ability to describe the Responses Data Model, create and manage contact lists supplemental tables and profile extension tables and It also deals with the ability to describe domain branding and domain delegation and gather initial account settings and configure personalization using built-in functions or Responses Personalization Language.
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Oracle 1z1-477日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Integration: Interact Connect | 15% | - Data Gateway setup process - Set up Contact Event Data (CED) exports - Configure Connect data import jobs |
| Responsys Data Model | 20% | - Build filters, segment groups, and seed groups - Describe Responsys data model structure - Manage supplemental tables and profile extension tables - Create and manage contact lists |
| Campaigns and Forms | 17% | - Create, test, and manage multi-channel campaigns - Campaign dashboard settings - Design and publish responsive forms - Manage categories and link tables |
| Reporting and Analytics | 5% | - Analyze campaign performance metrics - Interpret standard reports and dashboards |
| Programs | 10% | - Design and build automation programs - Test and publish programs - Monitor and troubleshoot program flow |
| Creating and Managing Content | 15% | - Create and manage documents - Personalization using built-in functions - Dynamic content module configuration - HTML editing and responsive design |
| Initial Configuration & Deliverability | 18% | - Conversion tracking implementation - Subscription management configuration - Account setup and activation - Domain branding and delegation |
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