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Facebook Certified media buying professional Sample Questions:
1. What tools can you use to determine if Facebook Pixel is detecting your event conversions?
(Select all that apply)
Choose ALL answers that apply.
A) Business Manager' Pixel Data Source
B) Facebook Analytics Tools
C) Facebook pixel helper
D) Facebook Custom Audiences
2. Your client launched a product two years ago, and it did very well with the young generation.
As they are getting close to market saturation in this niche market, they are looking for opportunities to expand. A research showed 1.5 million potential customers with an older audience.
With this information in mind, they want to know how much it would cost them to reach the new audience, with a marketing campaign on Facebook for 25 days and a frequency of 4.
How would you estimate this cost?
Choose only ONE best answer.
A) There is no way of knowing on Facebook how much it would cost to reach both audiences.
B) You can build saved audiences and then select them in Power Editor to determine how much it would cost to market to both audiences.
C) You could enter the audience into the Campaign Planner and estimate how much it would cost you to run the campaign.
D) You could build reach campaigns and estimate how much it would cost you to run the campaigns.
3. You are running conversion ads to an inexpensive $0.99 mobile phone app.
You've been running app install ads for some time now, and have been getting 105 downloads of the $0.99 mobile app every two weeks.
You talk with your team, and there is a huge discussion on how to properly set up attribution windows, and whether there is enough data to run conversion ads for the mobile app.
What recommendations do you give your team?
Select all that apply.
Choose ALL answers that apply.
A) There are 105 conversions every two weeks, so this number meets the minimum requirement of conversions by Facebook.
B) You should set up a 1 day after view and 7 days after a click attribution window.
C) You should set up a 1 day after a click attribution window.
D) You should set up a 1 day after a view and 1 day after a click attribution window.
4. You've been running campaigns for the past couple of month to increase sales by at least 2x, but results are not reaching your objective.
Your client recommends giving a 30% discount to see if that is a good incentive for potential customers to buy a new membership and generate results faster.
What strategies should you follow?
Select two that apply.
Choose ALL answers that apply.
A) You build a custom audience based on people who registered, but haven't checked out, and run the 30% discount campaign.
B) You build a new saved audience to reach new potential customers and run the 30% discount campaign.
C) You build a similar audience based on people who've checked out and run the 30% discount campaign.
D) You build a custom audience based on people who've visited blog posts related to the product in the past
45 days, and run the 30% discount campaign.
5. Which are the two bidding options that will allow your customer to predict results of their campaigns?
Select two that apply.
Choose ALL answers that apply.
A) Auction optimized for reach
B) Auction optimized for video views
C) Auction optimized for brand awareness
D) TRP buying
E) Reach and frequency
Solutions:
Question # 1 Answer: A,B,C | Question # 2 Answer: C | Question # 3 Answer: A,D | Question # 4 Answer: A,D | Question # 5 Answer: D,E |