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SASInstitute A00-501 Exam Syllabus Topics:

Section	Objectives
Customer Intelligence 360 Fundamentals	- Platform Overview 1. Customer Intelligence 360 Architecture 2. Core Components and Modules 3. Customer Data Collection Fundamentals 4. Omnichannel Marketing Concepts
Data Collection and Customer Analytics	- Behavioral Data Management 1. Global Insights and Reporting 2. Web and Mobile Event Tracking 3. SAS Tag Deployment 4. Traffic Source Configuration
Campaign and Journey Design	- Customer Engagement 1. Scheduled Journeys 2. Journey Optimization 3. Real-Time Journeys 4. Cross-Channel Campaign Management
Solution Design and Consulting	- Customer Solution Development 1. Customer Value Demonstration 2. Use Case Identification 3. Implementation Best Practices 4. Architecture Recommendations 5. Business Requirement Analysis
Audience Management and Segmentation	- Customer Segments 1. Customer Profile Analysis 2. On-Premises Segments 3. Audience Targeting Strategies 4. Cloud Segments
Decisioning and Recommendations	- Customer Decision Management 1. Recommendation Strategies 2. Real-Time Decisioning 3. Personalization Rules 4. Next Best Action Concepts
Web, Mobile, and Email Personalization	- Digital Channel Activation 1. Email Campaign Configuration 2. Web Personalization 3. Push Notifications 4. Mobile Messaging 5. A/B Testing
Planning and Asset Management	- Marketing Operations 1. Budget and Resource Planning 2. Workflow Management 3. Asset Management 4. Marketing Plans and Hierarchies