Adobe Adobe Marketo Engage AD0-E560

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Adobe Marketo Engage Architect Master Sample Questions:

1. Which metrics are critical for evaluating the ROI of a campaign? (Choose two)

A) Cost Per Lead
B) Total Leads Generated
C) Conversion Rate
D) Page Views

2. Which types of data integrations are supported in Marketo? (Choose two)

A) Batch-based CRM syncs
B) Manual lead imports via CSV
C) API-based real-time integrations
D) Predictive analytics integrations

3. What is the primary purpose of a lifecycle model in Marketo?

A) To manage lead progression through predefined stages
B) To automate email campaigns
C) To create customer satisfaction surveys
D) To enhance deliverability of marketing emails

4. A global organization wants to manage regional campaigns separately.
What setup should be implemented?

A) Use Smart Campaigns for segmentation
B) Create a separate workspace for each region
C) Establish static lists for each region
D) Use one global partition

5. An enterprise marketing organization has set up an out-of-the-box Revenue Cycle Modeler.

However, after some time, the sales team has provided feedback that the following modifications need to be made:
SQL leads need to be reviewed with an SLA of 5 days by the Sales Support team SQL leads that are disqualified should be removed from the SLA stage SQL leads that are sales ready need to progress to the Sales Accepted Leads stage (SAL) What are the three changes that needs to be implemented? (Choose three.)

A) Add a detour stage, "Disqualified", from "SQL"
B) Add an inventory stage, SAL, between "SQL" and "Opportunity"
C) Add an SLA stage, SAL, between "SQL" and "Opportunity"
D) Check that the "SQL" stage from inventory type to SLA has a Max Age of 5 days
E) Add a "Disqualified" transition from "SQL" to "MQL"

Solutions: