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Salesforce AP-212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Loyalty Program Configuration | 25% | - Design tier structures and qualification criteria - Set up loyalty programs, rules, and promotions - Implement program mechanics and journey milestones - Configure earning and redemption rules |
| Topic 2: Member Management | 20% | - Configure member tiers and benefits - Implement member lifecycle stages - Create and manage loyalty program members - Manage member enrollment and registration |
| Topic 3: Loyalty Management Fundamentals | 15% | - Explain loyalty program types and structures - Describe the core concepts of loyalty management - Identify key business outcomes loyalty management drives |
| Topic 4: Partner Management | 10% | - Manage partner program participation - Configure loyalty partners and relationships - Set up partner earning and redemption rules |
| Topic 5: Analytics and Reporting | 10% | - Monitor loyalty metrics and KPIs - Use Loyalty Management reporting features - Analyze member engagement and program performance |
| Topic 6: Points and Rewards Management | 20% | - Configure reward types and catalogs - Manage loyalty currency (points) operations - Process point transactions (earning, redeeming, adjusting) - Implement point expiration and adjustment rules |
Salesforce Loyalty Management Accredited Professional Sample Questions:
Question #1
A company has an existing Loyalty Program. The Salesforce Administrator has been asked to automate the current redemption process for non-qualifying points based on the products, regions, available dates and tiers.
What task does the Administrator need to complete first to implement a decision table for the redemption process?
A. Create a decision table with input & output values
B. Create an object with fields for storing redemption details
C. Set the "Is Redeemable" flag on the Loyalty Program Currency
D. Create a flow to confirm members have points to redeem
Question #2
A Loyalty Manager would like to set up an email-send process in Salesforce Marketing Cloud (SMC) that needs to inform the member via email immediately once a tier change has been applied. The company is using Marketing Cloud Connect.
A solution was proposed to draft a design using a journey process to send the notification email and a new custom object named "Member TierUpdate_ c" that stores the members that are qualified for a tier upgrade.
Which data source options within the journey should a Consultant use to fulfill this design?
A. "Salesforce Data" as the Entry Source, "LoyaltyMember Tier"
B. "Salesforce Data" as the Entry Source, "Contact" object as the data-source
C. "Data-Extension" as the Entry Source, "LoyaltyProgramTier"
D. "Salesforce Data" as the Entry Source, "Loyalty ProgramMember" object as the datasource
Question #3
Cloud Kicks has been using Loyalty Management, Sales Cloud, and Service Cloud as part of its tech stack to manage its Loyalty Program. The marketing team is interested in implementing Salesforce Marketing Cloud, so Loyalty program members can be informed and engaged with personalized emails sent using Salesforce Marketing Cloud.
Using the least development effort, how can the Loyalty Management Consultant accomplish the necessary integration between Salesforce Marketing Cloud and Loyalty Management platforms?
A. Design Datasets with Dataflows and the Dataset Builder
B. Create a connected app to integrate Salesforce Loyalty Management and Marketing Cloud via APIs
C. Install and configure Salesforce Marketing Cloud Contacts Connection
D. Install and configure Marketing Cloud Connect to integrate with Loyalty Management
Question #4
Northern Trail Outfitters, wants to implement its new Loyalty Program. The Chief Marketing Officer wants to offer the following benefits to customers:
* Award points to the customer that can be redeemed for products in the store
* Gamify customers that spend the most to receive exclusive benefits.
What three elements should the Administrator configure?
A. Set up one qualifying currency and a non-qualifying currency
B. Set up promotions
C. Set up one qualifying currency
D. Set up a tier system based on a cumulative spending value
E. Set up vouchers for specific products
Question #5
Which two actions should an Administrator execute when a tier is changed manually?
A. Process Transaction Journals batch job
B. Assign Member Tier Benefits Action
C. Process Member Benefit Action
D. Create a scheduled job to perform tier change.
Solutions:
| Question #1 Correct Answer: B | Question #2 Correct Answer: A | Question #3 Correct Answer: D | Question #4 Correct Answer: B,C,D | Question #5 Correct Answer: B,C |


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