CMA CMA CPCM Category-Manager

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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

Question #1
What does the Product Demographic Affinity Profile (PDAP) Index measure?

A. The strength of a demographic group's preference for a product or category compared to the general population.
B. The total sales of a product to all demographic groups.
C. The likelihood of a product succeeding in a new market.
D. The percentage of a product's sales within a specific region.

Question #2
When showing the size of prize, what factors are good to keep in mind?

A. Don't show the math, not necessary.
B. Make sure it's reasonable and show the math on how to achieve the plan.
C. Make sure it's a high enough number to get their attention.
D. Be sure to include comprehensive analytics.

Question #3
Who benefits from a successful promotion?

A. Retailer
B. Manufacturer
C. Shopper
D. All of the above

Question #4
What does a high Sales per Point of Weighted Distribution (SPWD) indicate about a product's performance?

A. It indicates strong sales performance relative to the product's distribution.
B. It shows that the product is available in a large number of stores.
C. It suggests the product is underperforming in its available outlets
D. It reflects the total revenue generated by the product.

Question #5
What is the primary purpose of Consumer Decision Trees (CDTs) in shelf organization?

A. To map the mental path shoppers take as they shop a category.
B. To determine the most popular products in a category.
C. To reflect actual buying patterns and substitutions.
D. To predict how changes in assortment will affect sales.

Solutions: