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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters (NTO) wants to implement a single-audience drip campaign and then, ever time, create new version with tests of random audience splits with different messages.
Which tool should NTO use to accomplish these iterative tests?

A) Journey Butter
B) Automation Studio
C) Contact Builder

2. A customer requested Northern Trail Outfitters NOT record any clicks or opens performed by them.
What should be configured to ensure compliance with this request?

A) Exclusion Script
B) Consent Management
C) DoNotTrack Attribute

3. A healthcare company imports its patient portal registrations at the parent level business unit (BU). The marketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU.
What should the marketing team do in Automation Studio to ensure data is available at the child BU level?

A) After the file import, use the transfer file activity to move data into data extensions in child BUS.
B) After the file import, use the filter activity to populate shared data extensions that are available to child BUs.
C) Create automations that import the data directly into the child BUs to bypass the parent level BU.

4. The Northern Trail Outfitters (NTO) marketers want to easily track the performance of NTO's interest and profile data capture journeys.
Which action should the marketer take to evaluate conversion of those journeys?

A) Export the journey email analytics.
B) Review opens and clicks activity summaries.
C) Define a goal for each journey.

5. A marketer wants to store all the attributes for a triggered send within a data extension.
Which configuration is required when creating the data extension?

A) Include the Subscriber key and Email address field as the primary key.
B) Create from template and choose triggered send template.
C) Select the 'Use for triggered send' checkbox.

Solutions: