Salesforce Salesforce Certification EEB101

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Salesforce Email Essentials (EEB101) Sample Questions:

1. What are some of the best practices to drive engagement with email marketing? (Choose 3)

A) segment your communications.
B) integrate email marketing and CRM systems
C) go Social
D) A/B Testing to see what resonates.
E) Design for Mobile

2. The marketing team would like to refresh a filtered data extension on a recurring basis, by using a data filter named "Pref1-Tech" How can this process be automated?

A) Set a refresh schedule on a new filtered data extension, and select the Pref1-Tech data filter
B) Create a Filter Activity that selects the Pref1-Tech Data Filter, and then add the Filter Activity to an Automation
C) Create a filtered Data Extension Activity that selects the Pref1-Tech Data Filter, and then add the Filtered Data Extension Activity to an Automation
D) Add the Pref1-Tech Data Filter to an Automation

3. When deploying a send to its customers, a marketing team would like to send to its own team members also. However, the team does not want the team members' open and click behavior to affect the tracking metrics of the send. Which two steps must be completed when creating the data extension to address this need? Choose 2 answers

A) Define the Send Relationship by email address
B) Mark the "Is Testable" checkbox
C) Set the Email Address as the Primary Key
D) Mark the "Is Sendable" checkbox

4. How are the test audiences for an A/B test selected? (Choose 2)

A) The test administrator chooses which subscribers to place in each audience
B) The system automatically uses 15% of the population for each audience
C) The system randomly places target subscribers into the selected audiences
D) The test administrator selects a percentage or a fixed number of target subscribers from the total for each audience

5. A marketing team is creating a new data extension. The data extension configuration is very similar to a data extension that is already In use.
What creation method should the team use to create the new data extension?

A) Create from New
B) Create from a Filtered Data Extension
C) Create from Template
D) Create from Existing

Solutions: