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HP HP2-I70 Exam Syllabus Topics:

Section	Objectives
HP Latex Portfolio Positioning	- Commercial entry solutions positioning 1. Target customer segments and use cases 2. Value proposition for entry-level commercial printing
Sales Methodology and Value Selling	- Consultative selling approach 1. Solution-based selling techniques 2. Customer outcome articulation
Customer Needs and Pain Points	- Identifying customer challenges 1. Cost and sustainability concerns 2. Workflow efficiency and productivity issues
Competitive Positioning	- HP Latex vs competing technologies 1. Key differentiators in commercial print markets 2. Business value comparison
HP Latex Technology Fundamentals	- Core HP Latex printing technology concepts 1. Ink technology principles and environmental benefits 2. Printing system architecture overview