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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Interaction Studio Fundamentals | 12% | - Platform Overview
|
| Topic 2: Integrations | 11% | - Salesforce Ecosystem Integration
|
| Topic 3: Data Management and Identity | 18% | - Customer Data Collection
|
| Topic 4: Campaigns and Experiences | 22% | - Web Personalization
|
| Topic 5: Recommendations and Decisioning | 12% | - Personalization Logic
|
| Topic 6: Reporting and Optimization | 10% | - Performance Analysis
|
| Topic 7: Segmentation and Targeting | 15% | - Audience Management
|
Salesforce Interaction Studio Accredited Professional Sample Questions:
Question #1
ETL feeds must follow explicit specifications and require which type of file format?
A. Text
B. CSV
C. JSON
D. Binary
Question #2
Which user attribute data types are supported in the identity system?
A. String and integer
B. String
C. String and Multistring
D. Multistring
Question #3
A brand's website is seeing high traffic but much of the behaviour is anonymous. How does IS unify anonymous identifies?
A. IS users third party software to match anonymous and knows identifies
B. IS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources
C. IS uses probability matching to determine if two or more profiles represent for user identity
D. IS constantly monitors identifying information then user determines matching to determine if two or more profiles identify
Question #4
Which entry source event type needs to be configured for a journey to be used in the segment join to journey builder feature?
A. Salesforce data
B. Date based
C. Audience
D. API
Question #5
What are thetwo competitive advantages of interaction studio? [check]
A. Managers Consent
B. Monitors active time spent and true engagement
C. Integrated content management system
D. True Real-Time Decisioning
Solutions:
| Question #1 Correct Answer: B | Question #2 Correct Answer: B | Question #3 Correct Answer: A | Question #4 Correct Answer: D | Question #5 Correct Answer: B,D |
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