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Skills measured
- Manage events and webinars (10-15%)
- Create and manage marketing forms and pages (10-15%)
- Manage segments and lists (10-15%)
- Manage customer journeys (10-15%)
- Manage leads, contacts, and accounts (5-10%)
- Configure Dynamics 365 Customer Voice (10-15%)
- Configure marketing applications (20-25%)
- Create and manage marketing emails (5-10%)
Exam MB-220: Microsoft Dynamics 365 Marketing
Candidates for this exam are Dynamics 365 Marketing Functional Consultants. Candidates are responsible for implementing solutions that attract and convert leads, build brand awareness, standardize omnichannel messaging, and deliver marketing insights.
Candidates are responsible for configuring and expanding the core marketing application to include email marketing, setup, interactive customer journeys, leads nurturing with personalized experiences, LinkedIn integration, Events, surveys, Landing Pages, segmentation and scoring, and maintaining General Data Protection Regulation (GDPR) compliance.
Candidates should have some knowledge of marketing principles and the Marketing application's role in relationship to the Dynamics 365 suite of applications, including integration with Dynamics 365 and Microsoft 365 applications. Candidates should understand industry terminology, priorities, common initiatives, standards, methodologies, and best practices.
Part of the requirements for: Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
Microsoft MB-220 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Analyze Insights and Manage Events | 10-15% | - Manage event webinars and waitlists - Create and manage marketing events - Review marketing insights and analytics - Set up event registration and sessions |
| Manage Marketing Customers and Contacts | 10-15% | - Create and manage companies - Import and deduplicate contacts - Create and manage contacts - Manage contact lifecycle and preferences |
| Create and Manage Marketing Emails | 15-20% | - Design and create marketing emails - Preview, test, and validate emails - Configure email settings and delivery - Implement email Personalization and dynamic content |
| Create and Manage Customer Journeys | 15-20% | - Configure journey tiles and triggers - Set up branching and conditions - Analyze journey performance - Design and create customer journeys |
| Configure Microsoft Dynamics 365 Marketing | 15-20% | - Manage marketing users and teams - Configure marketing settings and org units - Set up marketing configurations - Configure marketing resources and assets |
| Manage Segments and Target Audiences | 10-15% | - Build segment queries and filters - Create and manage static segments - Create and manage dynamic segments - Use segment insights |
| Manage Leads and Scoring | 10-15% | - Manage lead lifecycle stages - Create and configure lead scoring models - Automate lead qualification and distribution - Implement lead scoring rules |
| Set up Marketing Forms and Pages | 15-20% | - Implement progressive profiling - Create and publish marketing forms - Create and publish marketing pages - Configure form and page elements |
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