Microsoft Microsoft Business Solutions MB2-423

Exam Code: MB2-423

Exam Name: CRM 3.0 Applications

Updated: Aug 18, 2026

Q & A: 182 Questions and Answers

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Microsoft MB2-423 Exam Syllabus Topics:

Section	Objectives
Marketing Automation	- Email and communication tools 1. Email templates 2. Mass communication workflows - Campaign management 1. Target marketing lists 2. Campaign creation and tracking
Microsoft CRM Architecture and Components	- Core modules overview 1. Marketing module 2. Service module 3. Sales module - CRM 3.0 system architecture overview 1. Client-server structure 2. Database and platform dependencies
Customization and Configuration	- Entity customization 1. Custom entities and attributes 2. Forms and views customization - Business logic 1. Workflows 2. Business rules and scripts
Sales Management Configuration	- Sales processes 1. Sales pipeline configuration 2. Quotes and orders - Lead and opportunity management 1. Opportunity tracking 2. Lead lifecycle
Customer Service Management	- Service scheduling 1. Resource allocation 2. Service calendar - Case management 1. Case creation and routing 2. SLA management

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