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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Analytics and Reporting | 10% | - Marketing performance analysis
|
| Topic 2: Configure Microsoft Dynamics Marketing | 20% | - System configuration and setup
|
| Topic 3: Email Marketing and Customer Journeys | 20% | - Email marketing execution
|
| Topic 4: Manage Leads and Segmentation | 20% | - Lead management lifecycle
|
| Topic 5: Integration with Microsoft Dynamics CRM | 10% | - Data integration and synchronization
|
| Topic 6: Marketing Campaign Management | 20% | - Campaign creation and execution
|
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
1. You are using the Scheduler to configure campaign automation.
What does the Number of Days setting control?
A) the frequency at which the campaign retries an activity until it succeeds
B) the number of days to wait before activating the campaign
C) the number of days to wait before performing the activity that follows the Scheduler
D) the number of days between activity recurrences
2. What is the purpose of the Validate button in the Campaign Automation Flowchart?
A) to check whether the current user has permission to activate the campaign
B) to validate the email addresses of email message recipients
C) to validate that the individual steps of the campaign meet the activation requirements
D) to check whether all the records associated with the campaign have been activated
3. You need to import 100 client contacts from a Microsoft Excel workbook (.xlsx file) into Microsoft Dynamics Marketing.
What should you do?
A) Save the workbook to your computer as an XPS Document (jcps file) and then import the contacts from the saved file.
B) Save the workbook to your computer in its current format and then import the contacts from the workbook.
C) Save the workbook to your computer as an OpenDocument Spreadsheet (.ods file) and then import the contacts from the saved file.
D) Save the workbook to your computer as a text (.txtj file and then import the contacts from the text file.
4. You create a budget workbook in Microsoft Dynamics Marketing.
Microsoft Dynamics Marketing displays other budget workbooks to your coworker but does not display the new workbook.
You need to ensure that your coworker can open the new budget workbook but not modify the workbook content.
What should you do?
A) Grant View permissions for the budget workbook to your coworker.
B) Grant View permissions for each budget worksheet in the budget workbook to your coworker.
C) Share the budget workbook with your coworker.
D) Add your coworker to the budget workbook contacts.
5. Which condition would cause a campaign automation task to fail validation?
A) an email activity has no associated email message
B) the campaign has no defined automation activities
C) the Scheduler is configured to perform an activity at a time and date prior to the current time and date
D) a marketing list contains no members
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: B | Question # 5 Answer: C |


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