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Microsoft Microsoft Dynamics CRM MB2-720

MB2-720

Exam Code: MB2-720

Exam Name: Functional Application in Microsoft Dynamics Marketing

Updated: Aug 12, 2026

Q & A: 90 Questions and Answers

MB2-720 Free Demo download:

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MB2-720 PDF Price: $129.00  $59.99


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Microsoft MB2-720 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Analytics and Reporting10%- Marketing performance analysis
  • 1. Reporting dashboards
    • 2. Campaign analytics and KPIs
      Topic 2: Configure Microsoft Dynamics Marketing20%- System configuration and setup
      • 1. Marketing application settings
        • 2. User and security configuration
          Topic 3: Email Marketing and Customer Journeys20%- Email marketing execution
          • 1. Email templates and personalization
            • 2. Customer journey automation
              Topic 4: Manage Leads and Segmentation20%- Lead management lifecycle
              • 1. Lead creation and scoring
                • 2. Segmentation and targeting
                  Topic 5: Integration with Microsoft Dynamics CRM10%- Data integration and synchronization
                  • 1. System interoperability
                    • 2. CRM data sharing
                      Topic 6: Marketing Campaign Management20%- Campaign creation and execution
                      • 1. Campaign planning and setup
                        • 2. Campaign tracking and monitoring

                          Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:

                          1. You are using the Scheduler to configure campaign automation.
                          What does the Number of Days setting control?

                          A) the frequency at which the campaign retries an activity until it succeeds
                          B) the number of days to wait before activating the campaign
                          C) the number of days to wait before performing the activity that follows the Scheduler
                          D) the number of days between activity recurrences


                          2. What is the purpose of the Validate button in the Campaign Automation Flowchart?

                          A) to check whether the current user has permission to activate the campaign
                          B) to validate the email addresses of email message recipients
                          C) to validate that the individual steps of the campaign meet the activation requirements
                          D) to check whether all the records associated with the campaign have been activated


                          3. You need to import 100 client contacts from a Microsoft Excel workbook (.xlsx file) into Microsoft Dynamics Marketing.
                          What should you do?

                          A) Save the workbook to your computer as an XPS Document (jcps file) and then import the contacts from the saved file.
                          B) Save the workbook to your computer in its current format and then import the contacts from the workbook.
                          C) Save the workbook to your computer as an OpenDocument Spreadsheet (.ods file) and then import the contacts from the saved file.
                          D) Save the workbook to your computer as a text (.txtj file and then import the contacts from the text file.


                          4. You create a budget workbook in Microsoft Dynamics Marketing.
                          Microsoft Dynamics Marketing displays other budget workbooks to your coworker but does not display the new workbook.
                          You need to ensure that your coworker can open the new budget workbook but not modify the workbook content.
                          What should you do?

                          A) Grant View permissions for the budget workbook to your coworker.
                          B) Grant View permissions for each budget worksheet in the budget workbook to your coworker.
                          C) Share the budget workbook with your coworker.
                          D) Add your coworker to the budget workbook contacts.


                          5. Which condition would cause a campaign automation task to fail validation?

                          A) an email activity has no associated email message
                          B) the campaign has no defined automation activities
                          C) the Scheduler is configured to perform an activity at a time and date prior to the current time and date
                          D) a marketing list contains no members


                          Solutions:

                          Question # 1
                          Answer: B
                          Question # 2
                          Answer: B
                          Question # 3
                          Answer: D
                          Question # 4
                          Answer: B
                          Question # 5
                          Answer: C

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