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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Analytics, Reporting, and Optimization | - Tracking and reporting
|
| Subscriber and Data Management | - List and data management
|
| Email Marketing Operations | - Email Studio setup and configuration
|
| Automation and Journeys | - Journey Builder fundamentals
|
| Compliance and Security | - Security and access control
|
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
1. A Marketing Cloud admin at a bank is asked to avoid storing sensitive data in the cloud. This data will only be sent to Marketing cloud to execute a send.
Which feature would the admin use to meet this requirement?
A) Tokenized Sending
B) Distributed Marketing Sends.
C) Field Level Encryption.
D) List Sending
2. A Marketing Cloud admin wants to automatically unsubscribe customers who respond to marketing emails asking to be removed from the mailing list.
Which two steps should the admin take to enable this functionality?
Choose 2 answers
A) Select Unsubscribe Manual requests in Reply Mail Management
B) Ensure a Custom response is enabled for Automated Response in Reply mail Management
C) Verify Reply Mail Management has been enabled in the account
D) Select Delete Auto-Replies and Out-of-Office mail Management
3. What is Setup Assistant?
A) A search within Help and Training limited to configuration documents
B) A dashboard containing key metrics for the business unit
C) Support service allowing the outsourcing of repetitive admin tasks
D) A prioritized account configuration checklist
4. Northern Trail Outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations. What solution will decrease manual workloads on the team and will improve their customers experience?
A) A triggered message to send an email as soon as a customer completes a purchase.
B) A scheduled automation to send emails to customers who made a purchase daily.
C) A user -initiated message to send an email to customers who made a purchase daily.
D) A file drop automation to send emails to customers who have made a purchase.
5. Northern Trail Outfitters wants to add new data extensions containing customer purchases to their Marketing Cloud account Which value should link these new data extensions in Data Designer to the existing contact records?
A) Unique Contact Identifier
B) Unique Contact email address
C) Primary key
D) Subscriber ID
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: A,C | Question # 3 Answer: D | Question # 4 Answer: A | Question # 5 Answer: A |
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