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SAP P_CRMMKT_70 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Personalization and Interaction	10%	- Personalized Marketing 1. Interaction tracking 2. Rule-based personalization
Topic 2: Master Data and Integration	15%	- System Integration 1. Data exchange and middleware 2. Integration with SAP ERP - Business Partner and Product Master Data 1. Hierarchies and relationships 2. Data maintenance and governance
Topic 3: Segmentation and Target Groups	25%	- Business Partner Segmentation 1. Attributes and segmentation rules 2. Dynamic and static target groups - List Management 1. Deduplication and data quality 2. Import/export of contact lists
Topic 4: Marketing Planning and Campaign Management	30%	- Marketing Plans and Budgeting 1. Plan creation and approval processes 2. Budget allocation and monitoring - Campaign Lifecycle Management 1. Response tracking and follow-up 2. Campaign types and templates 3. Campaign definition and execution
Topic 5: Marketing Analytics and Reporting	20%	- Key Performance Indicators 1. Marketing effectiveness metrics 2. Campaign ROI and conversion rates - Reporting Tools 1. Standard and custom reports 2. SAP CRM Analytics integration