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Google adwords-search Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Bidding and Automation | 25% | - Manual bidding strategies
|
| Topic 2: Measurement and Performance Analysis | 15% | - Reporting and optimization
|
| Topic 3: Ad Creation and Optimization | 25% | - Responsive Search Ads (RSA)
|
| Topic 4: Campaign and Strategy Fundamentals | 20% | - Search campaign structure and setup
|
| Topic 5: Audience and Targeting | 15% | - Location and device targeting
|
Google Search Advertising Advanced Exam Practice Test Sample Questions:
Question #1
All of the following tools are used to manage multiple accounts with Google AdWords except for which one?
A. My Client Center
B. Campaign Manager
C. AdWords Editor
D. AdWords API
Question #2
Eddy is managing his company's AdWords along with Jon and Fred, using Google AdWords Editor.
Jon wants to know how many accounts can be edited at once, since he's many accounts to edit.
What should Eddy tell Jon?
A. The AdWords Editor allows you to edit up to five accounts at once.
B. The AdWords Editor allows you to edit up to five accounts at once if you synch with the Google AdWords My Client Center.
C. The AdWords Editor allows you to edit up to 100 accounts at once.
D. The AdWords Editor allows you to edit only one account at a time.
Question #3
Google recommends that image advertisers should capture people's attention right away.
According to Google, what's the time limit an advertiser has, to capture a person's attention span?
A. One second
B. Three seconds
C. One minute
D. Ten seconds
Question #4
AdWords Editor is account management software. Which of the following are the benefits of using AdWords Editor?
Each correct answer represents a complete solution. Choose all that apply.
A. You can work offline on your Mac or PC.
B. You can store and navigate one or more accounts.
C. You can perform advanced searches and edits.
D. You cpload changes to AdWords at any time.
Question #5
Ronnie has created an image ad for her design business. When she searches Google, however, she's not seeing the image ad displayed in the search results' sponsored links. Ronnie then creates a text ad for Google, and this ad shows up in the results. She then deletes the text ad and actives the image ad again - which still doesn't show in the Google search results' sponsored links, like the other ads. Why do you suspect that the image ad isn't showing in the Google Search results as part of the other ads?
A. Her image is probably in a .gif format; images must be in a .jpg format.
B. Her image ad will only appear in the Google Content Network, not in Google Search.
C. Her image ad must first be approved by Google before it'll show in the Google Search resul ts.
D. Her image is probably too big to be used in the Google search listing.
Solutions:
| Question #1 Correct Answer: B | Question #2 Correct Answer: D | Question #3 Correct Answer: B | Question #4 Correct Answer: A,B,C,D | Question #5 Correct Answer: B |


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