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Salesforce AP-216 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Measurement and Optimization | - Reporting and analytics - Performance optimization strategies |
| Marketing Cloud Personalization Fundamentals | - Core concepts of personalization - Platform architecture and components |
| Data and Audience Management | - Data collection and ingestion - Segmentation and audience building |
| Personalization and Campaign Execution | - Experience and content personalization - Campaign setup and delivery |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
Question 1
Which two items can be included in the total engagement score calculation?
A. Time of Day
B. Visits
C. Actions
D. Identity merge date
Question 2
Which campaign type needs to be configured to set up the Marketing Cloud Personalization Connector for Sales and Service Clouds?
A. Mobile Campaign
B. Web Campaign
C. Email Campaign
D. Server-Side Campaign
Question 3
How quickly does Marketing Cloud Personalization synthesize and activate data to gauge and respond to an individual's in-the-moment intent, across channels?
A. 1 second
B. 30 milliseconds
C. 30 seconds
D. 1 minute
Question 4
Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?
A. Mobile campaign
B. Email campaign
C. Server-side campaign
D. Web campaign
Question 5
A brand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?
A. The option to exclude anonymous fields on a segment export
B. The option to send segment date to Marketing Cloud
C. The option to include built-in fields on a segment export
D. The option to include all custom fields on a segment export
Solutions:
| Question 1 Answer: B,C | Question 2 Answer: D | Question 3 Answer: B | Question 4 Answer: C | Question 5 Answer: D |
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