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IBM 000-M96 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reporting, History, and Advanced Features | 10% | - Triggers and automation - Profiles and reporting - Contact and response history |
| Topic 2: Data Management and Table Mapping | 25% | - Base tables, dimension tables, and audience levels - Table catalog and data mapping - Data access and integration |
| Topic 3: Flowchart Design and Processes | 30% | - Running, testing, and scheduling flowcharts - Select, Merge, Segment, and Snapshot processes - Audience and Target Cell Spreadsheet |
| Topic 4: Offers and Campaign Management | 15% | - Smart offer lists and personalization - Offer creation, templates, and attributes - Campaign projects and tracking |
| Topic 5: Unica Campaign Architecture and Installation | 20% | - Installation and configuration - System architecture and components - Security and partition management |
IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:
Question 1
In Unica Campaign, for which process(es) is/are a customer able to link cells from a Target Cell Spreadsheet?
A. Select and Extract processes
B. Select, Merge, Audience, and Extract processes
C. Select, Merge, Audience and Snapshot processes
D. Select process
Question 2
Where does a customer obtain a software license key, which is required for Unica Campaign v8.2 or lower?
A. By contacting [email protected].
B. By contacting the Unica license administrator.
C. By contacting [email protected].
D. By contacting Unica support.
Question 3
In Unica Campaign, where does a customer create custom offer attributes?
A. Template Settings
B. Configuration Settings
C. Shared Attributes Settings
D. Campaign Settings
Question 4
What happens if a customer disables integration between Unica Campaign and Unica Marketing Operations?
A. All campaigns will be disabled.
B. Customers cannot disable the integration between Unica Campaign and Unica Marketing Operations.
C. Integrated version reverts to standalone Unica Campaign.
D. Customer must reinstall Campaign.
Question 5
When offers are assigned in a Mail List or Call List process, what is automatically created by Unica Campaign?
A. Campaign code
B. Offer ID
C. Cell ID
D. Treatment instance
Solutions:
| Question 1 Answer: B | Question 2 Answer: D | Question 3 Answer: D | Question 4 Answer: C | Question 5 Answer: D |


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