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IBM Sales Mastery 000-M96

000-M96

Exam Code: 000-M96

Exam Name: IBM Unica Enterprise Campaign Technical Mastery Test V1

Updated: Sep 02, 2026

Q & A: 91 Questions and Answers

000-M96 Free Demo download:

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000-M96 PDF Price: $129.00  $59.99


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IBM 000-M96 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Reporting, History, and Advanced Features10%- Triggers and automation
- Profiles and reporting
- Contact and response history
Topic 2: Data Management and Table Mapping25%- Base tables, dimension tables, and audience levels
- Table catalog and data mapping
- Data access and integration
Topic 3: Flowchart Design and Processes30%- Running, testing, and scheduling flowcharts
- Select, Merge, Segment, and Snapshot processes
- Audience and Target Cell Spreadsheet
Topic 4: Offers and Campaign Management15%- Smart offer lists and personalization
- Offer creation, templates, and attributes
- Campaign projects and tracking
Topic 5: Unica Campaign Architecture and Installation20%- Installation and configuration
- System architecture and components
- Security and partition management

IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

Question 1

In Unica Campaign, for which process(es) is/are a customer able to link cells from a Target Cell Spreadsheet?

A. Select and Extract processes
B. Select, Merge, Audience, and Extract processes
C. Select, Merge, Audience and Snapshot processes
D. Select process


Question 2

Where does a customer obtain a software license key, which is required for Unica Campaign v8.2 or lower?

A. By contacting [email protected].
B. By contacting the Unica license administrator.
C. By contacting [email protected].
D. By contacting Unica support.


Question 3

In Unica Campaign, where does a customer create custom offer attributes?

A. Template Settings
B. Configuration Settings
C. Shared Attributes Settings
D. Campaign Settings


Question 4

What happens if a customer disables integration between Unica Campaign and Unica Marketing Operations?

A. All campaigns will be disabled.
B. Customers cannot disable the integration between Unica Campaign and Unica Marketing Operations.
C. Integrated version reverts to standalone Unica Campaign.
D. Customer must reinstall Campaign.


Question 5

When offers are assigned in a Mail List or Call List process, what is automatically created by Unica Campaign?

A. Campaign code
B. Offer ID
C. Cell ID
D. Treatment instance


Solutions:

Question 1
Answer: B
Question 2
Answer: D
Question 3
Answer: D
Question 4
Answer: C
Question 5
Answer: D

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