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IBM M2020-645 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Sales Strategy & Solution Positioning | 20% | - Success stories and customer examples - Mapping solutions to business problems - Licensing and deployment models |
| Understanding Business Intelligence Market & Customer Needs | 25% | - Identifying customer personas and use cases - Business challenges and requirements for BI solutions - Value drivers and ROI for BI investments |
| IBM Cognos BI Product Features & Capabilities | 35% | - Reporting, analysis, and dashboards - Self-service BI and data exploration - Active reports and mobile access - Integration, scalability, and security |
| Competitive Positioning & Differentiation | 20% | - Comparison with competing BI platforms - Key differentiators and advantages - Overcoming objections |
IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:
Question 1
What is the main purpose of ad hoc reports in IBM Cognos BI?
A. To deliver stakeholders a personalized experience based on a single report authored by IT.
B. To provide an easy and simple way to create a report and interact with it.
C. To provide a detailed view of the financial health across the business.
D. To provide a point in time picture of performance based on an operational database.
Question 2
A company has issues with the query performance of their company's current BI system. Which feature of IBM Cognos BI best addresses this pain point?
A. Simply Systems Management
B. Accelerated Model Design
C. Real-time Monitoring
D. In-memory Processing
Question 3
Which statement best describes the business intelligence needs of business analysts?
A. They require the ability to author reports for others in the business.
B. They require the ability to create metadata models and deploy packages for other users.
C. They require immediate and simple views of key factors driving the business.
D. They require multiple ways to query and explore the data available to them.
Question 4
Which product integrates with IBM Cognos BI to provide text mining and predictive modeling capabilities?
A. IBM Info Sphere Datastage
B. IBM Clarity
C. IBM SPSS
D. IBM Cognos TM1
Question 5
An organization is interested in developing their business intelligence strategies, but they are concerned that their managers are not computer-savvy enough to really take advantage.
What is the best way for the sales representative to respond?
A. Cognos allows organizations to select the appropriate roles that match their user behaviors.
B. Cognos was designed to take information from multiple applications and pull it together into a single platform.
C. The Cognos Workforce Performance solution is tailored to the specific needs of HR, without requiring IT to create these reports.
D. Cognos solutions are designed with the business user in mind, freeing up IT resources and promoting self service.
Solutions:
| Question 1 Answer: B | Question 2 Answer: D | Question 3 Answer: D | Question 4 Answer: C | Question 5 Answer: D |
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