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IBM ICS Social Software Sales Mastery Test v2 Sample Questions:
1. What is the best route for 'gaining social trust'?
A) Strive for the highest number of hits on your Web site.
B) Identify and develop relationships with tippers in your industry.
C) Ask your employees to blog about your company in any of the blogs they participate in.
D) Ask your supplier network to blog about their relationship with you.
2. What is one of the goals when first meeting with customers?
A) Ask them which products they are going to buy today
B) Deliver high-pressure sales tactics to close the deal
C) Determine how much budget they have
D) Provoke your customer to thought and action as to how Social Business is changing how we work.
3. What is one best practice that is very successful in delivering the Social Business message to a customer?
A) Make sure you are well dressed.
B) Add personal stories about how you use these social software features successfully in your job.
C) Distribute printouts of analysts' reports to every person in the room.
D) Have a lengthy technical discussion about each feature and its capabilities.
4. What is one of the best ways to engage your customers or employees to train them in a social and fun manner?
A) Social Gaming
B) Social Newsletters
C) Social Surveys
D) Social Analytics
5. What can you tell your customer about what is happening in the marketplace?
A) The world is becoming more instrumented, interconnected, and intelligent.
B) The world is becoming simpler and focused.
C) The world is becoming less instrumented and interconnected.
D) The pace of adoption of new technologies is slowing down.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: D | Question # 3 Answer: B | Question # 4 Answer: C | Question # 5 Answer: A |


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