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IBM M8010-246 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: IBM Smarter Commerce Overview | 20% | - Commerce lifecycle and value proposition - Key market trends and business challenges - Solution positioning and competitive landscape |
| Topic 2: Smarter Commerce 'Market' Offerings | 20% | - Web analytics and customer segmentation - Interactive marketing and customer engagement - Personalization and campaign optimization |
| Topic 3: Smarter Commerce 'Buy' Offerings | 25% | - Procurement and supply chain visibility - Logistics and fulfillment capabilities - Cross-channel order management |
| Topic 4: Smarter Commerce 'Service' Offerings | 15% | - Case management and customer support - Service optimization and analytics - Collaboration networks and partner integration |
| Topic 5: Smarter Commerce 'Sell' Offerings | 20% | - Retail and e-commerce platform capabilities - Multi-channel selling and store operations - Distributed order management and BOPIS |
IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:
Question #1
Which one of these software solution components providing business capabilities is
NOT part of the 'Service' Offerings?
A. Unica
B. Retail Store Solutions
C. ILOG
D. IBM Case Manager
Question #2
Which one of these is an example of analytics supporting the Smarter Commerce 'Buy' offerings?
A. Linear regression.
B. Customer behavioral segmentation.
C. Social analytics.
D. Market basket analysis.
Question #3
Which of the following Smarter Commerce Offerings is a core part of delivering a customer
buy-online, pick-up in store (BOPIS) capability?
A. Distributed Order Management.
B. Social Analytics.
C. Logistics Management.
D. Customer Self Service.
Question #4
Which of the following increases the complexity of trying to provide a seamless customer experience?
A. All of the above.
B. Many business functions required for effective commerce are executed outside the enterprise.
C. Many customers use a variety of touch points in the purchasing process.
D. A large and increasing number of customer segments with varying expectations.
Question #5
Which Smarter Commerce capability is focused on best determining location of facilities, assignment of stores, managing seasonality, and carbon foot printing?
A. Transportation optimization.
B. Merchandise allocation.
C. Replenishment optimization.
D. Network optimization.
Solutions:
| Question #1 Correct Answer: B | Question #2 Correct Answer: B | Question #3 Correct Answer: A | Question #4 Correct Answer: A | Question #5 Correct Answer: D |
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