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IBM Sales Mastery P2080-096

P2080-096

Exam Code: P2080-096

Exam Name: IBM Unica Enterprise Campaign Technical Mastery Test V1

Updated: Sep 04, 2026

Q & A: 91 Questions and Answers

P2080-096 Free Demo download:

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IBM P2080-096 Exam Syllabus Topics:

SectionWeightObjectives
Campaign Flowchart Design, Processes and Execution26%- Standard Flowchart Process Nodes Configuration
  • 1. Select, Merge, Extract and Snapshot Process Setup
    • 2. Mail List, Call List and Output File Generation
      - Batch Scheduling, Triggering and Execution Controls
      • 1. Execution Logging, Failure Retries and Error Handling
        • 2. Recurring Schedules and Event-Driven Flowchart Runs
          Unica Campaign Data Model, Tables and Audience Segmentation28%- Segment Creation, Select Statements and Filter Logic
          • 1. Sampling, Exclusion and Duplicate Suppression Rules
            • 2. Raw SQL and Campaign Macro Segmentation Queries
              - Base Tables, User Tables and Derived Table Design
              • 1. Customer Contact History and Response Tracking Tables
                • 2. Lookup Tables and Reference Data Integration
                  Offer Management, Personalization and Delivery Channels14%- Multi-Channel Output Integration
                  • 1. Real-Time Integration with Unica Interact
                    • 2. Email, SMS and Direct Mail Channel Connectors
                      - Offer Catalog Creation and Attribute Personalization
                      • 1. Static and Dynamic Offer Template Authoring
                        • 2. Offer Eligibility Rules and Volume Cap Limits
                          Unica Enterprise Campaign Core Architecture & Deployment24%- Server Components and Multi-Tier Infrastructure
                          • 1. Campaign Server, Listener and Runtime Agent Roles
                            • 2. Database Schema and ODBC Data Source Configuration
                              - Installation, Upgrade and Environment Migration
                              • 1. Patch Application and Version Compatibility Rules
                                • 2. Pre-install Hardware and OS Prerequisite Checks
                                  Security, Access Control and Basic Troubleshooting8%- User Roles, Folder Permissions and LDAP Authentication
                                  • 1. Flowchart and Table Object Access Restrictions
                                    • 2. Runtime Performance Bottleneck Diagnosis

                                      IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

                                      Question 1

                                      In Unica Campaign, in order to schedule a flowchart (using the flowchart schedule process), what mode do you need to be in?

                                      A. View
                                      B. Schedule
                                      C. Run
                                      D. Edit


                                      Question 2

                                      How does a customer assign security roles for groups in Unica Campaign?

                                      A. Go to the Settings menu and select Users>Assign Roles.
                                      B. Go to the Settings menu and select User Groups>Assign Roles.
                                      C. Go to Settings menu and select Roles and Permissions.
                                      D. Go to the Settings menu and select Configuration.


                                      Question 3

                                      What Unica Campaign flowchart process should a customer use in order to limit the input to select only IDs for persons who live in the Pacific time zone?

                                      A. Merge
                                      B. Mail List
                                      C. Sample by percentage
                                      D. Select


                                      Question 4

                                      In Unica Campaign, what option allows a customer to create a segment from the Segment process, where the same audience key can only appear once in any given segment?

                                      A. Sample by percentage
                                      B. Mutually Exclusive Segments
                                      C. Sample by number
                                      D. Segment by query


                                      Question 5

                                      How does a customer view log files for a Unica Campaign flowchart?

                                      A. Log files can only be viewed by administrators.
                                      B. While viewing the flowchart in View mode, select Run > View Log.
                                      C. Open the flowchart in Edit mode and select Options and the View Log.
                                      D. Navigate to the Analytics menu and run the Log File report.


                                      Solutions:

                                      Question 1
                                      Answer: A
                                      Question 2
                                      Answer: B
                                      Question 3
                                      Answer: D
                                      Question 4
                                      Answer: B
                                      Question 5
                                      Answer: C

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